After Monday’s announcement that O.J. Simpson’s tasteful memoir If I Did It has found yet another publisher, it’s hard not to smile. I mean, someone should be giving the publishing industry a dozen gold stars. What effort and determination!

Not only did they encourage Simpson to write a novel about how he would have killed Nicole Brown and Ron Goldman (much to the dismay of the American public), but now they refuse to let the idea die. Because even though Simpson is completely innocent, I think we all sometimes wonder how an average guy envisions his first homicide going. If that’s not art, I’m not sure what is. Gawker thought maybe this.

Either way, yesterday morning Publishers Weekly released a report that agent Sharlene Martin has secured a company to back a revised version of Simpson’s book. The project will now include commentary from the Goldman family, who won the rights to the manuscript in a Miami bankruptcy court last month. The book is meant to satisfy some of the millions that the former NFL star owes because of a wrongful death judgment made against him in civil court.

The name of the publisher was originally supposed to be released today (according to Monday’s statement), but the rep for the Goldman family, Michael Wright, has postponed the announcement yet again.

So it looks like we will have to wait until tomorrow to find out who the second-most insensitive publisher in the country is. The first-place prize goes to Judith Regan of ReganBooks, who initially supported the project back in 2006. Most of you are probably familiar with the public outrage that ensued, causing the cancellation of the book’s release. Regan was subsequently fired.

But I obviously wish the best of luck to the next in line. It’s good to know that this time around you have some of Goldman’s family members in your corner, ready to join in on the exploitation of his death.