Basketball star Michael Jordan has achieved a level of rare success that has expanded far beyond the court. As a global icon for sports, fashion, business, and marketing, Michael Jordan now shares the key to his success in his book Driven from Within, and hint: the title has something to do with it. “It all started with an appetite to prove. Whether it was competing with my siblings or trying to get attention from my parents, I wanted to show what I could do, what I was capable of accomplishing. I wanted results, and I was driven to find out the best way to get them.” Jordan’s skill, work ethic, competitiveness, philosophy, and personal style has affected every aspect of his life, whether it’s producing six MBA Championships for the Chicago Bulls or pushing Nike’s Air Jordan shoe into nearly $500 million in sales.